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Mon
17
Aug '09

PT Barnum and the Art of SEO as a Sales Tool

“There’s a sucker born every minute” PT Barnum……

A press release has been circulating about a SEO company offering free basic eval and optimization for a single keyword. It all sounds like an altruistic way to develop relationships with potential customers, etc. They even have a fairly cool domain name (www.mastergoogle.com)..

I would have tried this out on a junk site… I would have communicated with them just to see what they’re about. I would have… I would have…

BUT! (you knew this was coming, didn’t you??) To enter an inquiry about their services you MUST give them full ftp access to your website! FTP user/pass is a REQUIRED FIELD on their online contact form.

They may be completely legit, they may be well meaning, they may be nice people… But they also have created the single stupidest submission form in the history of the Internet.

Full FTP Access or we won’t talk with you????? Where (if you were not so honest) you could put in your own adsense codes, change my affiliate id’s to your own, mess with the site and possibly access my site email and control panel?

Do you think we’re NUTS!?!?

Here’s a tip… Communicate with those interested in your offer. Work through their basic needs. Develop a relationship and build a long lasting business with your prospects. Don’t just ask us to hand over control of an entire website just to get a “freebie”.

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