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15
Sep '09

A Tale of Two Feed Descriptions (Quality over Quantity)

I know that I will beat this til it’s dead.  And boy do I want it dead.  Dead, lifeless, copycat affiliate sites that are nothing more than exercises in delivery canned content.  I look at 5 affiliate sites per day minimum.  Every day, just to keep up on what people are doing.  And every day I keep running into completely canned sites with no originality, personality, nothing.  Just a regurgitation of a canned feed.

Now, I do like data feeds.  I love data feeds.  They save me so much time and effort, photos are in the feeds, etc. and dropping products into my online stores just couldn’t be done without data feeds.  But I don’t make the mistake so many are making out there…  I don’t automagically feed the data in without that extra step…  Editing and Rewriting.

Here’s an example for you.  A Lunchbox.  Below your going to see two different presentations of the exact same product.  One from the datafeed..  And one from how I do it.  Example number one..  A raw datafeed.

BORING, DRAB, NOT GONNA SELL MANY OF THESE LUNCHBOXES

lunchbox1

This cool lunch box comes in black with piping trim in three different colors – YELLOW, BLUE, and RED. The YELLOW lunchbox is shown in the main image, while swatches of all three available colors are shown in the inset image.


NOW THIS IS WHAT I’M TALKING ABOUT EDITING OF A RAW FEED DESCRIPTION

A long time ago on my Grandfathers farm we had a ranch hand named “Pee Wee”.  I have no idea why anyone would call Pee Wee, Pee Wee.  He was 6ft 4in and just shy of 300lbs.  And not an ounce of it was fat.  Pitching bales and scooping corn kept Pee Wee in some kinda shape.  And boy, could Pee Wee Eat!  When you think about it, it must’ve taken 5000 calories a day for him to keep from wilting away.

lunchbox

Well here is the lunch box Pee Wee could appreciate.  Rough, Tough, and BIG.  You can put in a couple of apples, a couple bags of chips, three big Dagwood sandwiches and a couple frosty beverages (or sodas if it’s a workday) and still have room to spare.  It’s insulated too!  So your cold stays cold and your hot stays hot whether your at the farm, the jobsite, or just want to keep your coworkers grubby mitts off your food at that cesspool your office calls a refrigerator.

This is the full metal jacket of lunchboxes.  Get one today and we’ll even throw in a refreezable icepak just to help your lunch keep its cool.  Pee Wee would be proud.

Okay, so do you think that it’s worth the extra effort?  Do you think I’ll sell more lunchboxes that someone that simply pulls in the datafeed?  Are my sites boring, drab, lifeless, and one that will have horrible SERPS from all the duplicated content?

It’s time to look at your sites and get original.  Freshen things up.  Make it YOUR site.  You’ll sell a whole lot more product in the long run.

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