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Archive for October, 2009

Fri
9
Oct '09

Paranoia, the FTC, Affiliate Marketing, and Common Sense

There has been much ado about the new FTC Rules/Guidelines for online marketing this week.  And I’m very suprised that few (if any) have been putting this together with the AdSense moves by the Google Affiliate Network, Quality Scores on the Ebay Partner Network, and the “buzz” around the industry about overall “Quality”.
But it does [...]

Tue
6
Oct '09

Thawte Ending “Web of Trust” Nov 16th – Affiliates Be Aware

Affiliates Beware…  If your using a Thawte “Web of Trust” email certificate November 16th is the last day.  Thawte is discontinuing their “Web of Trust”. But that’s not all.
Loads of Java applications use the Thawte Web of Trust.  Which I would imagine (and have only found two examples, but hey, Google it yourself) could include [...]

Mon
5
Oct '09

Affiliate Program Abandonment Cycle

An old friend used to tell me “It’s not that it takes all kinds, it’s that we have all kinds and have to put up with the stupid ones”…  And looking at my portfolio of programs right now it’s the stupid ones that have entered the Affiliate Program Abandonment Cycle.
You have an idea for a [...]

Fri
2
Oct '09

Customers Want “The Thrill of the Hunt”

There’s a new survey of Web users from the Berkeley Center for Law and Technology at the University of California Berkeley School of Law and the Annenberg School for Communication at the University of Pennsylvania.  And the findings arn’t all that suprising to me.  People don’t want targeted advertising.  No matter what advertising agencies and [...]