Although in-store sales only increased .5% (according to the AP Wire) Black Friday was a bonanza for Affiliate Marketers and online retailers. Top U.S. retailers saw a 27% rise in online traffic as consumers reacted positively to promotions, according to ShopLocal, Gannett Co.’s online marketing service. And sales showed even more strength…
Shoppers spent 35 per cent more on Black Friday web purchases than a year earlier, with the average order value reaching $170.19, according to online retail analytics company Coremetrics. Those shoppers bought an average of 5.4 items per order, up from 4.6 items last year, Coremetrics said. Ad to that PayPal reports 20 percent more transactions on Black Friday compared to last year.
Other Black Friday indicators included a nightmare for systems and network administrators… Most significantly Kohl’s Corp.’s website crashed because of a surge in online traffic on Black Friday.
This is all encouraging news for Affiliate Marketers who are usually scrambling to make last minute site changes, product additions, etc. during the Black Friday / Cyber Monday sequence. But this year the markdowns have been coming out earlier and specific Cyber Monday postings from OPMs/AMs, etc. are either going to be very late, or won’t happen at all. Compared with previous years activities, special promotional announcements for Black Friday / Cyber Monday are down, while earlier promotional activity was very high.
No one really knows what will happen after Cyber Monday. But there is still time to take advantage of Cyber Monday by adjusting your product mix, kicking out that last newsletter emailing, etc. yet today.
Information gathered from:
The LA Times
The Economic Times
CNN Money
Start discussion.....