I could expound poetic about how Affiliate Marketing combines the power of the Luge, with the grace of Figure Skating, and the speed and risk of the Super G. But I won’t, because it would be wrong. These sports don’t translate very well into Affiliate Marketing..
But one does… Curling
Multiple players sliding granite stones on ice… With the “sweepers” applying effort to help the stone curl into the perfect spot in “the house”. The center of “the house” is called the button, by the way. Hence the phrase “right on the button”.
Affiliate Marketers (all Performance Marketers actually) are the Curling Sweepers of the Internet world. Applying skill, tactics, and intelligence while sliding around on an icy plane in order to help a merchant reach a goal. And to be rewarded for their efforts in measure to their success in hitting it “Right on the Button”.
But that’s only part of the equation, what alot of Affiliate Marketers forget is that this is a team sport, and Defense is required as well. Just as a good Curling squad puts out “guard rocks” is precise locations at precise times we need to guard against undue interference with our shots as well. Like Affiliate Nexus Laws. Which takes all Affiliate Marketers, Networks, AMs, and OPMs as well as Merchants to come together as a team and play a little defense.
It’s important to know the field, where the rocks are placed in relation to the house. Which stones are in play and which ones don’t matter. And they work WITH their Merchants, Networks, and Program Managers to make things happen for the benefit of all. Now, more than ever, the Affiliate Marketer that can maneuver on a slippery icy plane, apply strategy, effort, and skill to their task they will always hit it “Right on the Button”.
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