Opportunity knocks in the strangest ways sometimes. Being a big believer in Luck = Preperation + Opportunity I have retained several domain names over the years. Mostly of places I’ve lived, activities I enjoy, etc. And I maintain them mostly through automation and a brief posting every few weeks or so.
Then, over this past weekend.. the Opportunity component came into play for one of them. You see, I live outside of a small town. The town is just big enough to support a couple small lite manufacturers, a couple gas stations, a couple resturants, a grocery store and a few churches. The town is quiet and the schools are good. But then over the weekend Opportunity Knocked.
There has been some talk over the past few months that “something big” was coming to town. But nobody knew what it was. Only that it meant jobs. And in this economy, that brings alot of interest. Over the weekend the official city website had a press release… A gathering at a larger auction house in town to announce a new industry moving in. Along with the opportunity for up to 3500 new jobs! This is big news. And a big opportunity.
And what did I do? You guessed it… a couple domains where I’ve built local focused sites that garner some traffic are now on the front burner. And I’m choosing the Affiliate Programs I promote very carefully. I’ve joined the affiliate programs for every local franchise business. Auto Parts, Movie Rental, etc. Dropped in a couple other programs that are represented “brick and mortar” in the neighboring towns, etc. Over the years these sites have grown very authoritative for the City name (it’s a good thing the local paper has no concept of SEO). So when the news hits… My sites are prepped and ready to take advantage of the traffic boost.
Oh, but it’s not only that… I’ve sold advertisements to several local businesses (who will be linking to the site as well), and added even more solid original content, information, and a news channel. And the traffic is already building… Can you imagine what it will be when the news hits, and my little site is #1 in Google / Bing / Yahoo for a sleepy little podunk towns name?
Affiliate Gold is what that is.. And it’s an example of thinking longer range, building sites slowly over time, and striking while the iron is hot.
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