“I need something New!” is something I’m asked about alot. A new approach, new offers, new networks, new whatever. Most of the time a new website layout, new advertising, etc. And that’s good. Writing new fresh articles, better product descriptions, rearranging those adverts and affiliate links. Constantly testing and tuning to get better results.
But sometimes, tradition is what’s needed. For as long as I can remember as a youth the Opening Day at Busch Stadium in St Louis always included a parade around the ballpark of the Budweiser Clydesdales. When natural grass was introduced in the 90’s that tradition ended for a bit. But not for too long. In 2006 the “new” Busch Stadium was ready to go and the last game at the old Busch Stadium saw the return of the Budweiser Clydesdales. They opened the new Busch Stadium, gave a lap at the World Series (and the celebration following the Cardinals winning that series) too.
Just as certain traditions in your own efforts need to be observed as well. Obviously, holiday promotions, your new product/offer areas, etc. It’s tradition… Your site visitors/customers expect you to have Mothers Day promotions, new products, etc. Sometimes I see affiliate marketers skipping certain holidays because last year wasn’t great. To their great peril I think. You see, when your site visitors expect something, even if they don’t buy, they do expect to see it again in the next cycle. Just because your Mothers Day promotions might not have been terrific last year doesn’t mean thatt they won’t this year. But if you skipped last year, a whole bunch of your customers and site visitors may have just written you off.
And I’ve noticed other traditions of late as well that could be important for your efforts. Namely, traditions of your own making. Some websites pull an April Fools stunt every year… draw great traffic… build their lists and give an excuse for their customers to return for that tradition. Same with other things as well… One of my sites has a tradition of marking the first day of Spring / Summer / Fall / and Winter with special content. And my sites visitors expect it.
Don’t deliver on your customers expectations and what do you think will happen? You will have dissapointed your customers possibly losing them forever. So as your tweaking and tuning the new don’t forget to honor the traditions of your site as well.
Oh, and speaking of delivering on tradition… First day of Baseball season is today. And you guessed it.. I have to mark the occasion properly.
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