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Archive for May, 2010

Mon
31
May '10

US Memorial Day 2010

Like many of us in the United States, I’ll be spending Memorial Day with my family and friends.  We’ll have some BBQ, Cranking up some homade ice cream, and haringa few stories and more than a little laughter.  We’ll be watching our kids play in the sprinkler out in the yard too.
In many ways, this [...]

Thu
27
May '10

The Newspaper Industry’s Collossal #FAIL to Capitalize on Performance Marketing

Over the next several months some of the larger newspapers will cease to be indexed by Google (at the newspaper’s request).  The New York Times is moving back to paid content in 2011.  The UK’s Times and Sunday Times are making their move within the next month.  (See the NY Post Article Here).  How is [...]

Wed
26
May '10

How Fraudulant Affiliates Will Be Stopped (By the IRS)

2008 seems like so long ago.  But you need to be aware, and prepare, for changes in Affiliate Marketing due in 2011 because of the Housing and Economic Recovery Act of 2008.  You see, a new IRS form (Form 1099-K)will be required from payment processors.  You know, PayPal, Google Checkout, Amazon Payments, Credit Card Processors, [...]

Mon
24
May '10

Why Mobile Performance Affiliates Will Win Big

Google has rolled out CPC and CTC advertising, Apple is getting into mobile advertising, The Amazon Kindle showed how mobile enabled pad computing could sell.  And over the weekend I was hit over the head with why Mobile Performance Marketing Affiliates will win big.
And no, it’s not because of all the mobile networks (but it [...]

Sat
22
May '10

Mobile PPC, CTC, and the Google Enabled Developer Affiliate

With Google IO this week comes a couple new things for Performance Marketing….    Mobile PPC and CTC (Click-to-Call) via AdWords for the Mobile Market.  With options for Advertisers, Publishers, and Developers.  I think it’s safe to say that Mobile Affiliate Marketing has arrived in a big way.
AdSense for Mobile Platforms is described (for Publishers) “AdSense [...]

Fri
21
May '10

More Fraudulant Affiliate Tactics… With Network Approval

In the realm of tactics used by fraudulant affiliates (those persons/entities who use affiliate marketing but damage our industry) it never ceases to amaze me the amount of work and effort a fraudster will do for a few quick bucks.  Only this time, I’ve seen it myself.  First Hand…  And someone at one or more [...]

Sun
16
May '10

Fraudulant Affiliates using Boileroom Tactics

Remember the movie “The Prime Gig” with Vince Vaughn?  And “Boileroom” with Vin Diesel and Ben Affleck?  Well, some of those very same tactics illustrated in these two movies are being employed in the seedy side of the  Affiliate Marketing industry.  I’ve been looking a little harder at organized affiliate fraud and the very same [...]

Thu
13
May '10

The Evil EcoSystem of Affiliate Marketing Fraud

The sheer extent of the problem of fraud in the Affiliate Marketing space was very well pointed out this week when a specific issue was raised on the AffSpot Forums (and elsewhere) by Peter Bordes of MediaTrust (You can read the original thread here).  Which highlights the evil ecosystem of affiliate marketing fraud.
Some people were [...]

Wed
12
May '10

The World Health Organizations Plan to Tax the Internet

The World Health Organization seems to be tired of things like exercising fiscal responsibility, and earning respect so they can collect donations and do good work.  You see, they’ve released a plan to coerce governments world wide to impose direct taxes that are for the exclusive use of the WHO.  And it’s not a pretty [...]

Tue
11
May '10

How to Stop Affiliate Taxes by Embracing Performance Marketing

Okay, so my head is all wrapped around my recent post where I fleshed out the need to redefine ourselves from Affiliates to Performance Marketers.  And in writing that post I was interrupted by news about some of the Affiliate Tax efforts happening in some states.  And it came to me that this may be [...]