It never seems to amaze me with the extent some will go to monitize their blogs. Sure, there are exactly TWO (2) advertisements on this blog (rotating). And they do fairly well. But I digress….
I submit for your approval the following screenshot of an article aptly named “WhatYou Don’t Know About Affiliate Marketing” (Site Name and URL removed to protect the #FAIL):
Now, I’m no stranger to cattle (I raided cattle in my youth), but when your subject is Affiliate Marketing it seemed a little odd to have AdSense placements of Miniature Cattle and Cattle Management Software on the page. The dating ad on the right is a little goofy as well.
But Wait, it gets better…..
The “author” of the article touts themselves as being “a Mobile Marketer, an Internet Marketer, Publisher and Entrepreneur.” Which appears to be true. But obviously in need of help. Selfishly, I would say if they submitted their site to the AffSpot Performance Marketing Affiliate Forum that an equal share of “What the Hell are You Doing” and “Try this to Fix Your Site” would be offered. And most of the advice would be pretty good.
Maybe I need to put this together for a presentation I’m doing later this summer… But really, having advertising everywhere isn’t monitization… It’s just counter productive. And although I love AdSense for certain sites, not testing your site and seeing if the advertisments are relevant to your content is just plain lazy.
Here’s what this poor soul should do to fix their site. The content isn’t bad. It’s not the greatest, but it’s not bad. But the conversion rate must be horrid. I would get rid of the AdSense and change the offers to be relevant to the content. An advert for a Wordpress plugin, a hosting company, a network and/or affiliate programs themselves would convert at a much higher rate.
But the shame of it all is that technically the site is build fairly well. A reasonable template, the site is connected to Twitter and Facebook. An admirable effort at in-site SEO was done. With the right niche targeting and relevant offers this would be a good site.
But as it is now… This is a Blog Monitization #Fail which equals Poor Affiliate Marketing.
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