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May '10

Why Mobile Performance Affiliates Will Win Big

Google has rolled out CPC and CTC advertising, Apple is getting into mobile advertising, The Amazon Kindle showed how mobile enabled pad computing could sell.  And over the weekend I was hit over the head with why Mobile Performance Marketing Affiliates will win big.

And no, it’s not because of all the mobile networks (but it wouldn’t work without them).  It’s not because of young “hip” teenagers buying stuff with their iPhones.  It’s not the Internet Savvy marketers either.  It’s because of my Mother.  That’s right..  my Mother.  And I can show you with a picture.

Here’s a photo of my nephew’s high school graduation party.  Pay careful attention now.  Can you spot why Mobile Affiliate Marketing is going to be hugely successful?

party

You can’t see why your going to win big with your mobile affiliate marketing efforts?  Well, here you go.  I’ve isolated part of this photo and let’s see if you get it now.

party1

Yes, you’ve got it.  That is my septuagenarian mother on a smartphone!  Now think about this.  We all know every high schooler’s got a phone and texts.  The “hip” crowd are all showing off their iPhones.  Android phones are everywhere (and outselling iPhones).  And of course there’s the Blackberry.

But when my 77yr old Mother is using a smartphone.  Well, “mainstream acceptance” doesn’t really describe it.  “Ubiquitous Use” does.  Which is to say that so many people are embracing the mobile web that if we do our jobs well we will do well.