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Archive for June, 2010

Fri
25
Jun '10

SEO Becoming a Triple Headed Hydra

With the realization that Facebook has decided to take on Google the challenge of SEO is the changing landscape itself.  And this changing landscape will help smart, aggressive, and forward thinking affiliates to grow their business.  And those stuck in the muck of the past will lose.
Before it was all Google, MSN, and then Yahoo.  [...]

Tue
22
Jun '10

How NOT to Recruit Affiliates (Don’t Spam Affiliates)

Okay Scouts!  Pay Attention!  Scott has “let me out of my cage”  to rant a little again…  This time, it’s on being spammed by Affiliate Networks (the scummy ones).  He won’t let me name names and call out a few specifically.  Seems that the legal types don’t like that (lawyers are evil too)….
But I’ve received [...]

Fri
18
Jun '10

Affiliate Marketing With Human Herding

Are you using “Human Herding” techniques in your Affiliate Marketing efforts?  What’s that?  A simple concept really.  And more than likely your using Human Herding without realizing it.  But it’s a powerful way to generate sales, clicks, and there’s nothing wrong with the concept.
As an experienced Cattleman there is an analogy that fits.  If a [...]

Tue
15
Jun '10

The Essential Affiliate Site Development Multi-Tool

Changing offers, adding features, making your affiliate sites work better usually involves alot of tools.  You’ve got editors, graphics programs, your CMS, SEO tools, plugins, AARRGGHH!  Wouldn’t it be great to have at least a few essential tools in an easy to use all-in-one package so you could fix those glitches, see what’s happening with [...]

Mon
14
Jun '10

MoreNiche is Enabling Affiliates to Get Credit Where Credit is Due

I normally don’t dedicate an entire blogpost to a single company.  But this morning Andy at MoreNiche posted on AffSpot that they are now giving merchants the option to credit the First Click, the Last Click, and even the ability to split commissions between the First, Middle, and Last clicks that lead to a sale.  [...]

Fri
11
Jun '10

Craigslist’s Malignment of Affiliate Marketing

I was surfing Craigslist this morning and I clicked on the Jobs section to see what’s happening in the computing world lately.  I often use job listings to help me keep a handle on “what’s hot”, etc.  And what presented itself to me?  A WARNING statement talking about Affiliate Scammers!
Well, that’s okay.  There’s alot of [...]

Thu
10
Jun '10

AT&T’s iPad Security Breach May Affect Affiliate Marketers

Ever have one of “those” days?  A lot of people (Including the New York Times Co. CEO, Diane Sawyer of ABC News, New York Mayor Michael Bloomberg and White House Chief of Staff Rahm Emanuel) are waking up to discover that their iPad data was compromised.
Yup, a Gawker Article this morning is reporting that AT&T [...]

Tue
8
Jun '10

Affiliate Marketing to the World (Literally) via Social Networks

Strange things pop into your head when your mind is on business and you see something pop up to interrupt you.  Like a world map broken down by which Social Networks are dominant where…
Which is pretty important data if your focusing some effort outside of the US and Canada…  In an article on Gawker today [...]

Sat
5
Jun '10

How iAD May Change Mobile Affiliate Marketing Channels

Remember CPM???  No, not Digital Research and S-100 Bus computers…  Cost Per Thousand Views?  It seems like it’s been a long time since that model was out there in any effective way.  We’re all focused on Performance Marketing and effectively delivering the offers we promote.  But Apple hasn’t (and most likely won’t be) using Performance [...]

Tue
1
Jun '10

An Example of an Affiliate Fraud Enabler

A perfect example of the kind of systemic fraud our industry has been suffering from was brought to my attention today.  A person that deals in bogus bank accounts was trying to sell his wares on AffSpot.  And no, his posts didn’t see the light of day…  until now.
If you’ve been around at all you’ve [...]