Strange things pop into your head when your mind is on business and you see something pop up to interrupt you. Like a world map broken down by which Social Networks are dominant where…
Which is pretty important data if your focusing some effort outside of the US and Canada… In an article on Gawker today they’ve identified some trends:
- Orkut leads in the Indian subcontinent, as well as Brazil;
- Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East;
- hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia;
- both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries;
- and Friendster, the original social network, leads all across Southeast Asia.
- Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile.
Pretty cool stuff. With this (and their handy dandy map, you could just about identify the least path of resistance to focused landing pages for links on social media outlets country by country.
How’s that for a “thought out of nowhere”? It’s not a complete strategy. But it’s a good start and sure saves alot of time wasted testing various social media outlets in each country.