Remember CPM??? No, not Digital Research and S-100 Bus computers… Cost Per Thousand Views? It seems like it’s been a long time since that model was out there in any effective way. We’re all focused on Performance Marketing and effectively delivering the offers we promote. But Apple hasn’t (and most likely won’t be) using Performance Marketing models anytime soon. And iAD may dig into our margins bia video.
Richard Menta is postulating in this post that Apple is really building “The Apple Broadcasting Network”. Instead of using Cable, Airwaves, or Satellite, they intend on using 3G, 4G, and WiFi to deliver to the iPad, iPod Touch and iPhones. And charge CPM rates. And the numbers are compelling.
From 1950 – 1959 the total number of TV sets sold in the US was 59 million. Last year Apple sold over 75 million 3G and WiFi devices capable of displaying streaming video. Start plugging in some numbers and iAD could not only pay for building an “Apple Broadcasting Network”, it would show a tidy profit as well.
Which would reduce the amount of time spent on Apple iPads, iPhones, and iPod Touch units surfing the net and interacting with Apps. Which is where Performance Marketing Affiliates have been making inroads of late.
Part of me really likes the idea of mobile video. The Performance Marketing side of me is trying to figure out how to leverage iAD. What say you?
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