With the realization that Facebook has decided to take on Google the challenge of SEO is the changing landscape itself. And this changing landscape will help smart, aggressive, and forward thinking affiliates to grow their business. And those stuck in the muck of the past will lose.
Before it was all Google, MSN, and then Yahoo. Now it’s Google, Facebook and Bing. The good/bad part of it is that getting your sites on Facebook is radically different that with Google and Bing. Remember Meta Tags? Well, they’re back and in a huge way with the Facebook Social Graph. Site internal links, external links, follow/nofollow, etc. are all part of Google (and to some extent Bing). But it appears that it plays a very small part in how Facebook is doing it. Facebook is paying attention to it’s Meta Tags and you putting a “Like” button on your pages.
Which brings up the largest factor in how Facebook will be ranking sites… The Like Button.
You see, if you charge up your pages full of the Facebook Meta Tags you can define your niche. Target your potential customers and help Facebook give terrific results. Thinks like Title, Location, Whether it’s a Blog, Page, Application, and even an image to display, etc. can all be defined. But the one thing you can’t control is the Like Button. Which means you can have the greatest page of all time and if your potential customers click on your Affiliate Links instead of the Like button your going to get a commission… And lose the Facebook equivalent of “Link Juice”.
It is possible that if you convert too well that your Facebook “Page Rank” will go down (because your links are being followed). And if people love your site and click the Like Button that they may be “leaked” over to Facebook instead of clicking on your Affiliate Links. Essentially, Facebook may become big enough (and some contend they already are) to force you into installing “leaky links” onto your affiliate sites.
Which won’t affect Google or Bing results one little bit. That could change too. But for now SEO is morphing into a Triple Headed Hydra where Google, Bing, and Facebook will all have to be accomodated in some fashion.
What are you gonna do? Let’s talk about this on AffSpot and crowdsource this one together.
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