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Archive for July, 2010

Fri
23
Jul '10

Ad Industry Makeover Mistakes And A Win for Performance Marketing

I was reading an article today in an online version of a newspaper that details the creation of the Institute for Advertising Ethics at the University of Missouri Journalism School (the USA’s oldest and perhaps most highly regarded journalism school).  And I noticed an item that really upsets me…  And a backhanded acknoledgement of the [...]

Wed
14
Jul '10

The Value of the Affiliate Performance Marketer

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

Tue
13
Jul '10

Implications of the Massachussetts “Harmful to Minors” law to Affiliates.

Granted, the main purpose of the “Crimes against chastity, morality, decency, and good order” law in Massachussetts is to prevent porn from being made available to children.  Which is good.  Adult items should be for adults, and childrens items should be available for the children.  But what happens if in the extremely “wide” language of [...]

Thu
8
Jul '10

By Which All Other Inventions are Measured….

Yesterday marked the 82nd anniversary of the Invention that all other inventions are measured against.  And while it wasn’t Performance Affiliate Marketing it does relate to the current state of our industry.  Every single day I receive an Email, a Tweet, a FB Friend request from another new network, a revolutionary traffic system, datafeed aggregator, [...]

Sun
4
Jul '10

July 4th, Independence Day in the USA

Sometimes you get busy and forget what’s important.  Busy building sites.  Tuning landing pages.  Busy managing your affiliate business, your family, your life.  That’s why we have holidays.  It gives us time to get unbusy.  To be able to surround yourself with your friends and family and mix, mingle, and to get in touch with [...]