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Archive for August, 2010

Mon
9
Aug '10

Affiliate Marketing is a Sweatshop…

Do you think Affiliate (Performance) Marketing is a Virtual Sweatshop?  It seems that the folks over at pcpro.co.uk think so.  In an article titled “Inside the online sweatshops“ there is a section denoted as “Affiliate marketing schemes“.  And no, they don’t mean “schemes” like your thinking.  That’s what the Brit’s call an Affiliate Program.
The interesting [...]

Sun
1
Aug '10

The Goldmine Affiliates are Missing… Consumer Tracking

The Wall Street Journal had an enlightening article a couple days ago about “The Web’s New Gold Mine: Your Secrets”.  Enlightening indeed.  And after reading this interesting piece (with a few more to come out in this series) the “lightbulb” lit up…  How many Affiliate Programs are planting beacons, etc. for the specific purpose of [...]