Not too many things last 100 years. Some buildings do. Fewer people do. And this year the Boy Scouts are celebrating 100 years of excellence in service. The founding of the Boy Scouts in England by Lord Baden Powell, the Scouts have had a profound influence all over the world by helping young boys become young men (and unbeknownst to all but a very few, the real reason my son’s name is Powell). The best of those young men achieving the rank of Eagle Scout. Of which I am proud to be one of.
The lesson for us in the Performance Marketing Industry is that short term gains do not provide security, nor longevity. Excellence in what we do, does. How about we take a couple examples of some Scouts who by their striving for excellence in their own professions, have made their mark and have achieved both personal and financial success. Which by no fluke marked their own young lives by becoming Eagle Scouts (less than 4% of all Scouts achieve this honor btw.).
- Mike Rowe – Famous as a champion of hard working people with his own pursuit of “Dirty Jobs”.
- Sam Walton – Founder of Wal-Mart.
- Neil Armstrong – World Record Setting pilot in the X-15 program and First Man on the Moon.
- Gerald Ford – 38th President of the United States.
- J. Willard Marriott, Jr. – President of Marriott Hotels.
This short list is representative of the majority of Eagle Scouts in our midst. In business, government, media, and other pursuits they stand out because of the things they learned in Scouts. To do their Best. To do their Duty. For their God and their Country. High standards indeed.
All too often we chat amongst each other about the scammers, spammers, and the cheats in our industry. Perhaps it’s time we raise each other up to a higher level and praise achievement, success, excellence, honesty, integrity, and the generosity that the best in our industry have to offer. And share these accolades with our customers, friends, other industries.
And by building on our excellence over time, perhaps we will one day celebrate a century of excellence. Much like the well deserved accolades we owe Scouting today.