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Archive for the ‘Affiliate Marketing’ Category

Fri
5
Mar '10

Add Missouri to the “Endangered Affiliate List”

It’s been a hectic year for affiliates fighting the inept concept that somehow they define “nexus” as defined by sales tax laws in numerous states. Nevada, Virginia, Vermont, New Hampshire, New York, California and a host of others where there have been some wins, and some losses.
Well, add Missouri to the list. You [...]

Thu
4
Mar '10

Affiliate Marketing for E-Commerce

AffSpot’s own Brad Podraza with Marketlite Affiliates gave a terrific webinar this past weekend on Affiliate Marketing for E-Commerce

And here it is for our AffSpotters!
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Tue
2
Mar '10

Leveraging Social Media to Engage With Your Customers On THEIR TURF

I gave a webinar on this very subject last Sunday evening.  Basically I covered three points (each with their own subset of points).

Your Customers are Everywhere – Go where they are and bring them back to your site/store/blogs
Use automation to put routine updates in the locations you need in the formats best suited (via RSS)
Be [...]

Mon
22
Feb '10

Affiliate Marketing Lessons from the Olympics

I could expound poetic about how Affiliate Marketing combines the power of the Luge, with the grace of Figure Skating, and the speed and risk of the Super G. But I won’t, because it would be wrong. These sports don’t translate very well into Affiliate Marketing..
But one does… Curling

Multiple players sliding granite [...]

Mon
15
Feb '10

Affiliate Opportunity Knocks From a Press Release

Opportunity knocks in the strangest ways sometimes.  Being a big believer in Luck = Preperation + Opportunity I have retained several domain names over the years.  Mostly of places I’ve lived, activities I enjoy, etc.  And I maintain them mostly through automation and a brief posting every few weeks or so.
Then, over this past weekend..  [...]

Sun
7
Feb '10

Backdoor Affiliate Marketing Taxation now “in play”

It started to look like a bit of a victory…  But it’s not over in Colorado yet…  It seems that what remains in the Colorado Affiliate Tax Law that’s in the middle of being passed is a “backdoor” of sorts.  A very ugly backdoor that isn’t all that different from what Missouri has attempted in [...]

Tue
2
Feb '10

Perception of Control and the Affiliate Tax Drive

Normally I’m oblivious to advertising.  I’m at the computer working away.  But a commercial came on the TV (which I keep on for noise) and it so insulted the customer it gave me pause.  The “feel good” line from a financial planning company was:
“When the Customer Perceives they’re in control they do amazing things…”
What?  The [...]

Fri
29
Jan '10

Affiliate Marketing By the Numbers… Sabermetric Numbers

Granted, the application of statistical analysis used in baseball (specifically, Sabermetrics, invented by Bill James) seems to be a little “out there”.  And it is, kind’ve.  But using the data available lets us do more than simply report the measurement of observations of our campaigns.  You can take these observations and apply the numbers in [...]

Thu
28
Jan '10

Applying Sabermetrics to Affiliate Marketing

Over the past several months I’ve been attempting to go deeper than simple A-B testing with sites…  I’ve been applying Sabermetrics to Affiliate Marketing.  For the non-baseball fan, Sabermetrics is the invention of Bill James.  His utilization of standard reference observations of the game and logical analysis of real results has turned what everyone thought [...]

Tue
26
Jan '10

Affiliate Marketing by U-Haul (or, how some States are Gonna Win Big)

New York started this whole mess…  Declaring a “Sales Tax Nexus” to include wherever an affiliate marketer was based out of.  Then Virginia, Mississippi, New Mexico, the Carolinas, etc.  all trying to pass laws declaring the same tired refrain.
Of course, there’s the ever shining example of Missouri which takes the position that no new law [...]