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Archive for the ‘HowTo’ Category

Mon
9
Aug '10

Affiliate Marketing is a Sweatshop…

Do you think Affiliate (Performance) Marketing is a Virtual Sweatshop?  It seems that the folks over at pcpro.co.uk think so.  In an article titled “Inside the online sweatshops“ there is a section denoted as “Affiliate marketing schemes“.  And no, they don’t mean “schemes” like your thinking.  That’s what the Brit’s call an Affiliate Program.
The interesting [...]

Wed
14
Jul '10

The Value of the Affiliate Performance Marketer

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

Fri
18
Jun '10

Affiliate Marketing With Human Herding

Are you using “Human Herding” techniques in your Affiliate Marketing efforts?  What’s that?  A simple concept really.  And more than likely your using Human Herding without realizing it.  But it’s a powerful way to generate sales, clicks, and there’s nothing wrong with the concept.
As an experienced Cattleman there is an analogy that fits.  If a [...]

Tue
15
Jun '10

The Essential Affiliate Site Development Multi-Tool

Changing offers, adding features, making your affiliate sites work better usually involves alot of tools.  You’ve got editors, graphics programs, your CMS, SEO tools, plugins, AARRGGHH!  Wouldn’t it be great to have at least a few essential tools in an easy to use all-in-one package so you could fix those glitches, see what’s happening with [...]

Tue
8
Jun '10

Affiliate Marketing to the World (Literally) via Social Networks

Strange things pop into your head when your mind is on business and you see something pop up to interrupt you.  Like a world map broken down by which Social Networks are dominant where…
Which is pretty important data if your focusing some effort outside of the US and Canada…  In an article on Gawker today [...]

Sat
22
May '10

Mobile PPC, CTC, and the Google Enabled Developer Affiliate

With Google IO this week comes a couple new things for Performance Marketing….    Mobile PPC and CTC (Click-to-Call) via AdWords for the Mobile Market.  With options for Advertisers, Publishers, and Developers.  I think it’s safe to say that Mobile Affiliate Marketing has arrived in a big way.
AdSense for Mobile Platforms is described (for Publishers) “AdSense [...]

Mon
3
May '10

Blog Monitization #Fail = Poor Affiliate Marketing

It never seems to amaze me with the extent some will go to monitize their blogs.  Sure, there are exactly TWO (2) advertisements on this blog (rotating).  And they do fairly well.  But I digress….
I submit for your approval the following screenshot of an article aptly named “WhatYou Don’t Know About Affiliate Marketing” (Site Name [...]

Thu
15
Apr '10

Loyalty is a Commodity That Affiliate Marketers Earn With Active Engagement

I spotted a posting from a Facebook friend (who works for a network) about how Affiliates have no Loyalty any longer.  And the little chat between a few of us commenting got quite heated.  It simply boiled down to this:
Affiliates Are Not Loyal to Networks  –  Networks Are Not Loyal to Affiliates
And both of the [...]

Fri
9
Apr '10

Mobile Ads Graveyard/Goldmine for Affiliate Marketers

Figuring out how to best capitalize on the mobile web has been a logistical and technical challenge for Affiliate Marketers.  Banner adverts are out, PPC seems strange given that search is fundamentally different on mobile devices.  And when you get down to it..  It’s just damned difficult to figure out how to deal with 500 [...]

Mon
5
Apr '10

Tradition and Affiliate Marketing

“I need something New!” is something I’m asked about alot.  A new approach, new offers, new networks, new whatever.  Most of the time a new website layout, new advertising, etc.  And that’s good.  Writing new fresh articles, better product descriptions, rearranging those adverts and affiliate links.  Constantly testing and tuning to get better results.
But sometimes, [...]