affiliate marketing blog  

The Wall Street Journal had an enlightening article a couple days ago about “The Web’s New Gold Mine: Your Secrets”.  Enlightening indeed.  And after reading this interesting piece (with a few more to come out in this series) the “lightbulb” lit up…  How many Affiliate Programs are planting beacons, etc. for the specific purpose of [...]

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

Yesterday marked the 82nd anniversary of the Invention that all other inventions are measured against.  And while it wasn’t Performance Affiliate Marketing it does relate to the current state of our industry.  Every single day I receive an Email, a Tweet, a FB Friend request from another new network, a revolutionary traffic system, datafeed aggregator, [...]

A perfect example of the kind of systemic fraud our industry has been suffering from was brought to my attention today.  A person that deals in bogus bank accounts was trying to sell his wares on AffSpot.  And no, his posts didn’t see the light of day…  until now.
If you’ve been around at all you’ve [...]

The sheer extent of the problem of fraud in the Affiliate Marketing space was very well pointed out this week when a specific issue was raised on the AffSpot Forums (and elsewhere) by Peter Bordes of MediaTrust (You can read the original thread here).  Which highlights the evil ecosystem of affiliate marketing fraud.
Some people were [...]

Okay, so my head is all wrapped around my recent post where I fleshed out the need to redefine ourselves from Affiliates to Performance Marketers.  And in writing that post I was interrupted by news about some of the Affiliate Tax efforts happening in some states.  And it came to me that this may be [...]

May I take a moment and draw an analogy for you?  I submit for your consideration the growth and development of a small little company named International Harvester.  A true pioneer of it’s time (and still thriving today as NaviStar International).  And yes, I own a 1953 International 300Utility Tractor.  So I’ve taken an interest [...]

I spotted a posting from a Facebook friend (who works for a network) about how Affiliates have no Loyalty any longer.  And the little chat between a few of us commenting got quite heated.  It simply boiled down to this:
Affiliates Are Not Loyal to Networks  –  Networks Are Not Loyal to Affiliates
And both of the [...]

I purposely didn’t write a “Predictions for 2010″ post. And maybe I should have. You see, I didn’t want to start that particular tradition (see yesterdays post about Tradition in Affiliate Marketing). But in a conversation with an OPM friend a few weeks ago we discussed a scenario that I thought likely [...]

Last evening I had a long discussion with an AffSpot member that needed a little help.  This AffSpotter has been active for only a few months and was feeling a little overwhelmed with all the “do this”, “is hot now”, “do this”, “don’t do that”, advice from blogs, etc.
So, what does he do?  He digs [...]