affiliate marketing blog  

I was reading an article today in an online version of a newspaper that details the creation of the Institute for Advertising Ethics at the University of Missouri Journalism School (the USA’s oldest and perhaps most highly regarded journalism school).  And I noticed an item that really upsets me…  And a backhanded acknoledgement of the [...]

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

Granted, the main purpose of the “Crimes against chastity, morality, decency, and good order” law in Massachussetts is to prevent porn from being made available to children.  Which is good.  Adult items should be for adults, and childrens items should be available for the children.  But what happens if in the extremely “wide” language of [...]

Are you using “Human Herding” techniques in your Affiliate Marketing efforts?  What’s that?  A simple concept really.  And more than likely your using Human Herding without realizing it.  But it’s a powerful way to generate sales, clicks, and there’s nothing wrong with the concept.
As an experienced Cattleman there is an analogy that fits.  If a [...]

Changing offers, adding features, making your affiliate sites work better usually involves alot of tools.  You’ve got editors, graphics programs, your CMS, SEO tools, plugins, AARRGGHH!  Wouldn’t it be great to have at least a few essential tools in an easy to use all-in-one package so you could fix those glitches, see what’s happening with [...]

I was surfing Craigslist this morning and I clicked on the Jobs section to see what’s happening in the computing world lately.  I often use job listings to help me keep a handle on “what’s hot”, etc.  And what presented itself to me?  A WARNING statement talking about Affiliate Scammers!
Well, that’s okay.  There’s alot of [...]

A perfect example of the kind of systemic fraud our industry has been suffering from was brought to my attention today.  A person that deals in bogus bank accounts was trying to sell his wares on AffSpot.  And no, his posts didn’t see the light of day…  until now.
If you’ve been around at all you’ve [...]

2008 seems like so long ago.  But you need to be aware, and prepare, for changes in Affiliate Marketing due in 2011 because of the Housing and Economic Recovery Act of 2008.  You see, a new IRS form (Form 1099-K)will be required from payment processors.  You know, PayPal, Google Checkout, Amazon Payments, Credit Card Processors, [...]

With Google IO this week comes a couple new things for Performance Marketing….    Mobile PPC and CTC (Click-to-Call) via AdWords for the Mobile Market.  With options for Advertisers, Publishers, and Developers.  I think it’s safe to say that Mobile Affiliate Marketing has arrived in a big way.
AdSense for Mobile Platforms is described (for Publishers) “AdSense [...]

Remember the movie “The Prime Gig” with Vince Vaughn?  And “Boileroom” with Vin Diesel and Ben Affleck?  Well, some of those very same tactics illustrated in these two movies are being employed in the seedy side of the  Affiliate Marketing industry.  I’ve been looking a little harder at organized affiliate fraud and the very same [...]