affiliate marketing blog  

It’s been a hectic year for affiliates fighting the inept concept that somehow they define “nexus” as defined by sales tax laws in numerous states. Nevada, Virginia, Vermont, New Hampshire, New York, California and a host of others where there have been some wins, and some losses.
Well, add Missouri to the list. You [...]

AffSpot’s own Brad Podraza with Marketlite Affiliates gave a terrific webinar this past weekend on Affiliate Marketing for E-Commerce

And here it is for our AffSpotters!
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I gave a webinar on this very subject last Sunday evening.  Basically I covered three points (each with their own subset of points).

Your Customers are Everywhere – Go where they are and bring them back to your site/store/blogs
Use automation to put routine updates in the locations you need in the formats best suited (via RSS)
Be [...]

Granted, the application of statistical analysis used in baseball (specifically, Sabermetrics, invented by Bill James) seems to be a little “out there”.  And it is, kind’ve.  But using the data available lets us do more than simply report the measurement of observations of our campaigns.  You can take these observations and apply the numbers in [...]

Over the past several months I’ve been attempting to go deeper than simple A-B testing with sites…  I’ve been applying Sabermetrics to Affiliate Marketing.  For the non-baseball fan, Sabermetrics is the invention of Bill James.  His utilization of standard reference observations of the game and logical analysis of real results has turned what everyone thought [...]

New York started this whole mess…  Declaring a “Sales Tax Nexus” to include wherever an affiliate marketer was based out of.  Then Virginia, Mississippi, New Mexico, the Carolinas, etc.  all trying to pass laws declaring the same tired refrain.
Of course, there’s the ever shining example of Missouri which takes the position that no new law [...]

(Guest Post by Simon Gornick, CEO of Spotcher)
As the economy tightens, advertisers and their agencies are looking inward to discover the best way to deliver effective marketing messages.
The landscape is in a state of deep flux. There are a flood of new approaches out there, all competing for eyeballs. But there’s [...]

Sometimes Affiliate Marketers need a refresher course in basic Marketing 101. Getting back to the basics and relearning the tried and true principles of marketing then applying the language of marketing to our language as affiliate marketers.
So, I’ve broken down (from my 30yr old college notes) Marketing 101 and have broken it down to [...]

Last evening I had a long discussion with an AffSpot member that needed a little help.  This AffSpotter has been active for only a few months and was feeling a little overwhelmed with all the “do this”, “is hot now”, “do this”, “don’t do that”, advice from blogs, etc.
So, what does he do?  He digs [...]

Perfect is an unattainable goal, yet something to be strived for.  You’ve seen the guestblog about the Perfect Affiliate, and the Perfect Affiliate Network.  Now it’s time to put the Affiliate Program Managers on the “hotseat” and describe the traits we think makes a Perfect Affiliate Manager.
We all know the role of the Affiliate Manager…  [...]