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Archive for the ‘Performance Marketing Affiliate’ Category

Nov '10

The True Story of the First Thanksgiving Bears Repeating

From the AffSpot Archives is the True Story of the First Thanksgiving and why it’s particularily relevant to those of use involved in Affiliate Marketing.
On August 1, 1620, the Mayflower sailed. It manifest included a total of 102 passengers, including forty Pilgrims led by William Bradford.
The journey to the New World was a long and [...]

Sep '10

Teaching our Youth Affiliate Marketing, and Supporting Them!

Learning by Doing is a good way to gain experience.  And for our youth, teaching them Affiliate Marketing can better help them understand what it is that we do.  And build a solid work ethic for our kids at the same time.
As some of you saw on my Facebook status…  My Son has joined Cub [...]

Sep '10

100 Years of Scouting… Longevity of Excellence

Not too many things last 100 years.  Some buildings do.  Fewer people do.  And this year the Boy Scouts are celebrating 100 years of excellence in service.  The founding of the Boy Scouts in England by Lord Baden Powell, the Scouts have had a profound influence all over the world by helping young boys become [...]

Aug '10

Affiliate Marketing is a Sweatshop…

Do you think Affiliate (Performance) Marketing is a Virtual Sweatshop?  It seems that the folks over at pcpro.co.uk think so.  In an article titled “Inside the online sweatshops“ there is a section denoted as “Affiliate marketing schemes“.  And no, they don’t mean “schemes” like your thinking.  That’s what the Brit’s call an Affiliate Program.
The interesting [...]

Aug '10

The Goldmine Affiliates are Missing… Consumer Tracking

The Wall Street Journal had an enlightening article a couple days ago about “The Web’s New Gold Mine: Your Secrets”.  Enlightening indeed.  And after reading this interesting piece (with a few more to come out in this series) the “lightbulb” lit up…  How many Affiliate Programs are planting beacons, etc. for the specific purpose of [...]

Jul '10

Ad Industry Makeover Mistakes And A Win for Performance Marketing

I was reading an article today in an online version of a newspaper that details the creation of the Institute for Advertising Ethics at the University of Missouri Journalism School (the USA’s oldest and perhaps most highly regarded journalism school).  And I noticed an item that really upsets me…  And a backhanded acknoledgement of the [...]

Jul '10

The Value of the Affiliate Performance Marketer

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

Jul '10

Implications of the Massachussetts “Harmful to Minors” law to Affiliates.

Granted, the main purpose of the “Crimes against chastity, morality, decency, and good order” law in Massachussetts is to prevent porn from being made available to children.  Which is good.  Adult items should be for adults, and childrens items should be available for the children.  But what happens if in the extremely “wide” language of [...]

Jul '10

July 4th, Independence Day in the USA

Sometimes you get busy and forget what’s important.  Busy building sites.  Tuning landing pages.  Busy managing your affiliate business, your family, your life.  That’s why we have holidays.  It gives us time to get unbusy.  To be able to surround yourself with your friends and family and mix, mingle, and to get in touch with [...]

Jun '10

How NOT to Recruit Affiliates (Don’t Spam Affiliates)

Okay Scouts!  Pay Attention!  Scott has “let me out of my cage”  to rant a little again…  This time, it’s on being spammed by Affiliate Networks (the scummy ones).  He won’t let me name names and call out a few specifically.  Seems that the legal types don’t like that (lawyers are evil too)….
But I’ve received [...]