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Archive for the ‘Social Media’ Category

Tue
2
Mar '10

Leveraging Social Media to Engage With Your Customers On THEIR TURF

I gave a webinar on this very subject last Sunday evening.  Basically I covered three points (each with their own subset of points).

Your Customers are Everywhere – Go where they are and bring them back to your site/store/blogs
Use automation to put routine updates in the locations you need in the formats best suited (via RSS)
Be [...]

Sun
24
Jan '10

Affiliate Summit West 2010 ReCap

AffSpot went to Affiliate Summit West 2010 in Las Vegas this past week.  My first representing AffSpot.  And about the umpteenth event of this type I’ve attended over the past 20+ years or so.  After you’ve gone to more than a few of these things there is alot that’s the same… And alot that is [...]

Thu
31
Dec '09

Affiliate Marketing is a Team Sport

Last evening I had a long discussion with an AffSpot member that needed a little help.  This AffSpotter has been active for only a few months and was feeling a little overwhelmed with all the “do this”, “is hot now”, “do this”, “don’t do that”, advice from blogs, etc.
So, what does he do?  He digs [...]

Mon
21
Dec '09

Networks of Networks??? What’s the Point? Consolidation!

How many networks are there now?  At least a few thousand.  And a continuing trend we’ve been following is the propensity of networks built out of network affiliations.  What?  You got it.  There are Affiliate Networks that are nothing but a network who’s entire portfolio of offers are in reality nothing but that network being [...]

Mon
14
Dec '09

SEO and Real Time Search – The Google Effect

As usual I’ve been looking at SEO while coding up some programatic goodies for AffSpot.  And the world is about to get very interesting indeed.  For example, the bruhaha over Google Realtime Results and Security.
In a USA Today Article Rae Hoffman expounds (quite accurately) that giving Twitter results in realtime could be a big security [...]

Fri
11
Dec '09

Power Affiliate Marketing – Social Web Success

In the land of misfit experiments I wanted to see just how measurable results from the social web (Web2.0) were measurable.  The short answer…  not so much.
But in the words of the great Billy Mays – “But Wait, There’s More”
I took one of the local niche sites I built in the Building an Affiliate Marketing [...]

Sat
14
Nov '09

Facebook isn’t Special… It’s Simply the Current “Next Big Thing”

An article in the New York Times caught my attention this week.  The title “Marketing Your Business with Facebook” sounded so much like a PLR article or “guru e-book” I just had to take a look.  And overall, it isn’t bad.  But a few additional nuggets of gold were provided by Doug52 in the AffSpot [...]

Sat
7
Nov '09

Blue Book Names Top 20 Affiliate Performance Networks

Blue Book is a publication put out by Revenue Performance Magazine.  And we discovered they put out a Top 20 list of Affiliate Performance Networks today.  Even better…  We spotted a twitter tweet..  With a link…  That had an attached file…  That had the list.
So we looked it over…  And we would change the ordering [...]

Fri
6
Nov '09

Simple Affiliate Datafeed Imports for Marketers

The biggest headache with affiliate datafeeds is that every merchant has a different format.  Which has spawned an entire industry of various service providers that do nothing but transpose the datafeeds into a common format that makes it easier for an Affiliate Marketer to import.
But, paying big money just to have datafeeds isn’t economically smart [...]

Tue
3
Nov '09

AffSpot Members Take Top Affiliate Marketing Rankings 1-2-3

TopSEOs ranked the Top Ten Affiliate Marketing Companies and it isn’t a suprise to see active AffSpot Forum members taking the top three positions!
Evan Weber’s Experience Advertising took #1 with Peter Bordes’ MediaTrust taking second and Heather Paulsons Paulson Management Group sitting at number 3.   And Michael Vorels VastPlanet is showing up at #9 on [...]