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Posts Tagged ‘affiliate network’

Mon
24
May '10

Why Mobile Performance Affiliates Will Win Big

Google has rolled out CPC and CTC advertising, Apple is getting into mobile advertising, The Amazon Kindle showed how mobile enabled pad computing could sell.  And over the weekend I was hit over the head with why Mobile Performance Marketing Affiliates will win big.
And no, it’s not because of all the mobile networks (but it [...]

Tue
11
May '10

How to Stop Affiliate Taxes by Embracing Performance Marketing

Okay, so my head is all wrapped around my recent post where I fleshed out the need to redefine ourselves from Affiliates to Performance Marketers.  And in writing that post I was interrupted by news about some of the Affiliate Tax efforts happening in some states.  And it came to me that this may be [...]

Sat
24
Apr '10

Mobile Affiliate Platform OfferMobi

I’ve been waiting for this to happen.  When the first US Mobile Web affiliate network would open their doors.  And now it has officially happened.  OfferMobi announced their US rollout at AdTech this week.
They’re cranking up their US effort modestly.  About 50 international offers to get things started.   This new network is focused exclusively on [...]

Thu
15
Apr '10

Loyalty is a Commodity That Affiliate Marketers Earn With Active Engagement

I spotted a posting from a Facebook friend (who works for a network) about how Affiliates have no Loyalty any longer.  And the little chat between a few of us commenting got quite heated.  It simply boiled down to this:
Affiliates Are Not Loyal to Networks  –  Networks Are Not Loyal to Affiliates
And both of the [...]

Thu
28
Jan '10

Applying Sabermetrics to Affiliate Marketing

Over the past several months I’ve been attempting to go deeper than simple A-B testing with sites…  I’ve been applying Sabermetrics to Affiliate Marketing.  For the non-baseball fan, Sabermetrics is the invention of Bill James.  His utilization of standard reference observations of the game and logical analysis of real results has turned what everyone thought [...]

Fri
15
Jan '10

Amazon Penalizes Affiliates Natural Search Results

Amazon is doing the unthinkable over in the UK right now. Remember PPC going away in the US a few months ago? Well now they’re doing it in the UK and it does not bode well for US Affiliates (This Means You)!
In an article at SearchEngineLand they’ve quoted the UK Amazon letter ending [...]

Sat
26
Dec '09

The Perfect Affiliate Program Manager

Perfect is an unattainable goal, yet something to be strived for.  You’ve seen the guestblog about the Perfect Affiliate, and the Perfect Affiliate Network.  Now it’s time to put the Affiliate Program Managers on the “hotseat” and describe the traits we think makes a Perfect Affiliate Manager.
We all know the role of the Affiliate Manager…  [...]

Tue
22
Dec '09

The Perfect Affiliate – The Best Christmas Present

I AffSpotted a blogpost today that got me to thinking…  “The Perfect Affiliate”…   I’m going to be like a congress member and reserve the right to “revise and extend” my remarks (watch out, “The Perfect Network”, “The Perfect OPM”, will be coming out the next couple days).  But LinkValu put something out today that’s very [...]

Mon
21
Dec '09

Networks of Networks??? What’s the Point? Consolidation!

How many networks are there now?  At least a few thousand.  And a continuing trend we’ve been following is the propensity of networks built out of network affiliations.  What?  You got it.  There are Affiliate Networks that are nothing but a network who’s entire portfolio of offers are in reality nothing but that network being [...]

Thu
17
Dec '09

Google and Amazon Roll Out Amazon Associates for Blogger

Oh what a web we weave…  Google has GAN, but integrates Blogger with the Amazon Associates Program.  Which when you think about it is a pretty good idea for both companies…  and for Affiliate Marketers.  With just a few clicks you can now put Amazon offerings on a blogger page.  And Google will know who’s [...]