Sometimes you forget the simplest things.  Like skipping the one thing that can make your Black Friday / Cyber Monday efforts pay now and well into the future.  If your smart your all done with the heavy lifting for Black Friday and Cyber Monday.  Well, outside of doing the promotion updates themselves.  But you already know what they are, have your links/graphics ready, etc.  But you’ve forgotten something.  I know you have.  80% of all Affiliate Sites are missing the boat and you can avoid this mistake.

Update your Newsletter/Email List Subscriptions.

Change the graphics, clean up the design, add a free giveaway or a contest.  Anything to take advantage of the additional traffic and get more people on your email newsletter lists.  Here’s the three most effective things you can do.

1. Brighten the Graphics – The rest of your site is themed, right?  But I’d bet you have the same old tired graphics for your newsletter subscription button.  CHANGE IT.
2. Move it up the page -  I mean really up the page.  Like near the top of the page.  On the right hand side too.  Don’t let people miss the opportunity to get your newsletters.  The higher on the page the more signups you’ll get.  Which means you’ll be able to engage with more people not only for this season, but well into the next year and beyond.  That means more sales.
3. Give it Away for Free! – Add a bonus!  How about a free pdf with activities for the kids to do while your shopping?  A contest for the delivery of a free centerpiece for the Christmas Dinner Table?  Andy Williams Christmas CD?  Anything.  Either give a gift or have a contest (or both).  Make signing up to your newsletter irresistible.

Now get cracking!  You’ve only got a few days and if your current workload is anything like mine you need to get with it.