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Posts Tagged ‘Marketing and Advertising’

Fri
23
Jul '10

Ad Industry Makeover Mistakes And A Win for Performance Marketing

I was reading an article today in an online version of a newspaper that details the creation of the Institute for Advertising Ethics at the University of Missouri Journalism School (the USA’s oldest and perhaps most highly regarded journalism school).  And I noticed an item that really upsets me…  And a backhanded acknoledgement of the [...]

Tue
26
Jan '10

Affiliate Marketing by U-Haul (or, how some States are Gonna Win Big)

New York started this whole mess…  Declaring a “Sales Tax Nexus” to include wherever an affiliate marketer was based out of.  Then Virginia, Mississippi, New Mexico, the Carolinas, etc.  all trying to pass laws declaring the same tired refrain.
Of course, there’s the ever shining example of Missouri which takes the position that no new law [...]

Mon
21
Dec '09

Networks of Networks??? What’s the Point? Consolidation!

How many networks are there now?  At least a few thousand.  And a continuing trend we’ve been following is the propensity of networks built out of network affiliations.  What?  You got it.  There are Affiliate Networks that are nothing but a network who’s entire portfolio of offers are in reality nothing but that network being [...]

Mon
31
Aug '09

Offline Marketing – Taking it to the Streets

We have all seen it in other blog posts, twits, and when talking with AM’s out there.  Offline Marketing.  The most visible of these has been in the dating segment of affiliate marketing.  You’ve seen the signs on the street corners…  “Single?  NameOfYourTownSingles.com”.  Add to that all the other methods of offline marketing I’ve seen.  [...]