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Posts Tagged ‘performance marketing’

Fri
23
Jul '10

Ad Industry Makeover Mistakes And A Win for Performance Marketing

I was reading an article today in an online version of a newspaper that details the creation of the Institute for Advertising Ethics at the University of Missouri Journalism School (the USA’s oldest and perhaps most highly regarded journalism school).  And I noticed an item that really upsets me…  And a backhanded acknoledgement of the [...]

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Wed
14
Jul '10

The Value of the Affiliate Performance Marketer

Yesterday I received a call from an Affiliate Manager friend with an issue.  Affiliates running ads on reserved trademarks, coupons dominating, backend tracking getting more and more difficult and the workload it was causing.  Generally, my friend wasn’t having a good day.
So I suggested that we go through each item one by one and maybe [...]

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Tue
13
Jul '10

Implications of the Massachussetts “Harmful to Minors” law to Affiliates.

Granted, the main purpose of the “Crimes against chastity, morality, decency, and good order” law in Massachussetts is to prevent porn from being made available to children.  Which is good.  Adult items should be for adults, and childrens items should be available for the children.  But what happens if in the extremely “wide” language of [...]

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Thu
8
Jul '10

By Which All Other Inventions are Measured….

Yesterday marked the 82nd anniversary of the Invention that all other inventions are measured against.  And while it wasn’t Performance Affiliate Marketing it does relate to the current state of our industry.  Every single day I receive an Email, a Tweet, a FB Friend request from another new network, a revolutionary traffic system, datafeed aggregator, [...]

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Fri
25
Jun '10

SEO Becoming a Triple Headed Hydra

With the realization that Facebook has decided to take on Google the challenge of SEO is the changing landscape itself.  And this changing landscape will help smart, aggressive, and forward thinking affiliates to grow their business.  And those stuck in the muck of the past will lose.
Before it was all Google, MSN, and then Yahoo.  [...]

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Tue
22
Jun '10

How NOT to Recruit Affiliates (Don’t Spam Affiliates)

Okay Scouts!  Pay Attention!  Scott has “let me out of my cage”  to rant a little again…  This time, it’s on being spammed by Affiliate Networks (the scummy ones).  He won’t let me name names and call out a few specifically.  Seems that the legal types don’t like that (lawyers are evil too)….
But I’ve received [...]

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Fri
18
Jun '10

Affiliate Marketing With Human Herding

Are you using “Human Herding” techniques in your Affiliate Marketing efforts?  What’s that?  A simple concept really.  And more than likely your using Human Herding without realizing it.  But it’s a powerful way to generate sales, clicks, and there’s nothing wrong with the concept.
As an experienced Cattleman there is an analogy that fits.  If a [...]

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Tue
15
Jun '10

The Essential Affiliate Site Development Multi-Tool

Changing offers, adding features, making your affiliate sites work better usually involves alot of tools.  You’ve got editors, graphics programs, your CMS, SEO tools, plugins, AARRGGHH!  Wouldn’t it be great to have at least a few essential tools in an easy to use all-in-one package so you could fix those glitches, see what’s happening with [...]

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Fri
11
Jun '10

Craigslist’s Malignment of Affiliate Marketing

I was surfing Craigslist this morning and I clicked on the Jobs section to see what’s happening in the computing world lately.  I often use job listings to help me keep a handle on “what’s hot”, etc.  And what presented itself to me?  A WARNING statement talking about Affiliate Scammers!
Well, that’s okay.  There’s alot of [...]

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Thu
10
Jun '10

AT&T’s iPad Security Breach May Affect Affiliate Marketers

Ever have one of “those” days?  A lot of people (Including the New York Times Co. CEO, Diane Sawyer of ABC News, New York Mayor Michael Bloomberg and White House Chief of Staff Rahm Emanuel) are waking up to discover that their iPad data was compromised.
Yup, a Gawker Article this morning is reporting that AT&T [...]

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